SPRINGER | Creative Director

USPS

we go the
distance

Holiday Campaign

AGENCY: McCann Worldgroup

PROBLEM: It's the holidays during the COVID pandemic

CONCEPT: We go the distance to bring you closer

FEATURED ON: AdWeek, Entertainment Weekly, People Magazine, The New York Times, Yahoo! Entertainment, and The Drum

A 250 YEAR OLD PROMISE

As the Holidays approached in 2020, people couldn't travel to be with their loved ones. Instead, they were locked in their houses, inundated with social and political noise — which had never been louder. But the USPS was out on the streets, quietly delivering gifts and greetings, humbly connecting separated families across America, as they had done since their founding.

During the same time, the USPS was enduring unprecedented hardships at the center of the political spotlight after Louis DeJoy stepped into the role of postmaster general and introduced cost-saving measures such as banning extra delivery trips and overtime. As the year came to a close, this campaign quietly celebrates the perseverance of the country’s postal workers and how their efforts help to bring together loved ones still forced to remain apart as the pandemic continues to take its toll.

Broadcast Commercial

McCann :75 broadcast spot based off MRM campaign concept.

Direct mailers