where it all began
The Concept
5am garbage trucks. Overcrowded elevators. Never-ending sibling bickerfests coming from cheerio and gummy bear encrusted 3rd row seats. The world is filled to the brim with things beyond your control. But, thanks to the myAT&T app, your digital world is a different story. Manage. Simplify. Take charge. All thanks to an app that empowers you to rule over all things digital, myAT&T.
the stills
Photography Assets
Working with Seattle-based photographer, John Keatley, we created a series of portraits that captured the moment when people were losing control. From sporting events to menu prices, we captured a wide variety of images to help portray a number of Uncontrollable Moments we use to talk about the transactions of myAT&T.
the videos
Video Assets
Over the course of a 2-day shoot, we produced 6 unique spots bringing the campaign to life in video form. Each spot was edited to feature a :30, :15, and :06 version and each video is unique to a specific transaction you can do with the myAT&T app.

Table Talk

Toilets

Zoo

Follow-Up

Power Out

what you came to see
The Final Products
Seen in their native formats of Instagram and Facebook.
behind the scenes
Blooper Reel
We cast a great group of actors for their comedic performances. To say we struck gold is an understatement. Some outtakes from our shoot that almost made it into our finals. Fun.

people also viewed...

Back to Top