the concept
Perfectly Disheveled 
Every month, food & grocery vendors would ask to partner with Target. Only issue, Target at that time, had no online presence for it's grocery products. This is where we came in to help, creating content that fueled a new recipe hub for Target. I did not do the illustrations below, rather I worked with a few designers to bring our visions to life for the photographer and the clients.
the finals
Images & Videos
Below are some of the final images I art directed over an 18-month period. I worked with a designer, copywriter, and food stylist/chef to come up with the final concepts for each of the recipes (even taste-tested every single one) as well as the overall best way to showcase these recipes in one single shot.

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